Niche Marketing

Just been thinking of the connection between Niche Marketing and being missional, while they are not one in the same it seems to me that every church has a purpose in worshipping and glorifying God in THAT particular community at THAT particular time. I guess then that finding your niche must in some way be key to that. One of our local Churches, Nelson Baptist has set up a ministry to the courthouse – which is just across the road offering a drop in for families who are waiting for court appearances – it brilliant, because they understand their location, they understand their transient community, I suspect that many of our churches could do the same – the world is on our doorsteps and while the gospel of Christ is more than just scratching where the world is itching – it's a good place to start proclaiming it. Now if I could only get a call to the church outside Disneyland….